Stakeholder Research

Everyone deserves
to be heard properly

Engaged stakeholders want to have their say. They have opinions worth hearing, experiences worth capturing, and ideas worth acting on. Most organisations never get to hear them, not because they don't want to, but because one-to-one conversations at scale have always been out of reach. Until now.

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Every
stakeholder gets a genuine one-to-one conversation
Richer
insight than any survey or public meeting can produce
The problem with stakeholder consultation today

Most organisations consult a fraction of the people they should.

A council cannot interview every resident about a planning proposal. A charity cannot have a meaningful conversation with every volunteer or donor about strategy. A trade body cannot speak to every member about policy priorities. So they send surveys, hold public meetings where a handful of loud voices dominate, or simply do not consult at all. None of these options do justice to the stakeholders who deserve to be heard.

The old approach
Surveys and public consultations
Tick-box responses with no room for nuance
Public meetings dominated by the most vocal
Low response rates from disengaged stakeholders
Analysis takes weeks and often goes unread
With Intervuws
Individual conversations at any scale
Every stakeholder gets their own private conversation
Quieter voices are heard as clearly as louder ones
Opinions, sentiment, and ideas all captured properly
Themes and findings consolidated automatically
How it works

From stakeholder list to consolidated insight

Whether you are gathering opinions, measuring sentiment, or collecting ideas, the process is the same.

01
Define what you want to understand
Describe the area you want to explore: a proposed change, a strategic question, an experience you want to understand better. Intervuws builds a structured conversation guide around your objectives.
02
Invite your stakeholders
Each stakeholder receives a personalised interview link. The conversation is private, one-to-one, and completes at a time that suits them, no public meeting to attend, no form to fill in.
03
Intervuws listens properly
Each conversation is tailored to the individual. Intervuws follows up on interesting responses, explores ideas in depth, and gives every stakeholder the space to say what they actually think.
04
Themes and patterns delivered
Findings are consolidated across all conversations. Where there is consensus, it is clear. Where views diverge, that is captured too. Your leadership team gets a genuine picture of where stakeholders stand.
Why Intervuws

Consultation that actually deserves the name

Opinions captured in full
A stakeholder's view rarely fits in a tick box. Intervuws gives them the space to explain their position, give context, and explore the nuances that a survey cannot accommodate.
Sentiment understood, not just measured
Understanding how stakeholders feel about something is different from knowing what they think. Intervuws captures both, and can identify the reasons behind positive or negative sentiment without prompting.
Ideas that would otherwise be lost
The stakeholder who has a genuinely useful suggestion rarely has a channel to share it. Intervuws creates that channel, and the ideas that emerge can be surfaced alongside the themes and opinions.
Every voice, not just the loudest
Public meetings and group consultations amplify the people most willing to speak up. Intervuws gives an equal platform to every stakeholder, including those who would never raise their hand in a room.
Builds trust and demonstrates respect
Being consulted properly (really listened to, not just ticked off a compliance list), changes how stakeholders feel about an organisation. It is itself a meaningful act, independent of what is done with the findings.
Findings ready for governance
Consolidated themes, verbatim evidence, and a clear picture of stakeholder sentiment, structured in a format that works for board reports, trustee meetings, public documentation, or planning submissions.
Three ways to use stakeholder research

Opinions. Sentiment. Ideas.

Intervuws supports all three modes of stakeholder engagement, sometimes within a single interview.

Mode 1
Gathering opinions
What do stakeholders actually think about a decision, direction, or proposal? Intervuws surfaces the full range of views, including the uncomfortable ones, so leadership makes decisions with a genuine picture of stakeholder opinion.
  • Strategic direction and planning
  • Policy proposals and consultations
  • Service changes and redesigns
  • Governance and accountability questions
Mode 2
Understanding sentiment
How are stakeholders feeling about the organisation, a recent change, or their ongoing relationship with it? Sentiment research goes deeper than satisfaction scores, it captures the emotional quality of the stakeholder relationship.
  • Member and supporter experience
  • Community relations and trust
  • Post-change impact assessment
  • Ongoing relationship health checks
Mode 3
Collecting ideas
What would stakeholders like to see? What would improve their experience or the organisation's impact? Open-ended idea collection through conversation produces far richer input than any suggestion box or open text field.
  • Service improvement and innovation
  • Programme development and design
  • Community-led priority setting
  • Annual planning and strategy input
Who uses stakeholder research

Any organisation with people who have a stake in what it does

Stakeholder research is not a single-sector discipline. The need to hear meaningfully from the people connected to an organisation exists across public, private, and third-sector contexts.

What these organisations share is an engaged constituency that deserves more than a tick-box survey, and a genuine benefit to be gained from hearing what that constituency actually thinks.

Organisations using Intervuws for stakeholder research
A cross-sector overview
Public and civic sector
Local authorities and councils
NHS trusts and health services
Housing associations
Third sector and membership
Charities and voluntary organisations
Trade bodies and professional associations
Universities and educational institutions
Community and cultural
Sports clubs and fan organisations
Cultural institutions and arts organisations
"

Genuinely engaged stakeholders want to have their say. They deserve to have their voices heard. With Intervuws, every one of them can.

The case for stakeholder research at scale

Start a stakeholder conversation today

Set up your first research topic in minutes. No specialist software, no consultant required.

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